European brands
You sell in Europe. You want Irish and UK customers.
We're your English-speaking TikTok Shop team: local hosts, local creators and content that sounds like Ireland, not a translation.
TikTok Shop for Ireland & the UK
Yap Shop runs TikTok Shop for brands. LIVE selling, creator content and affiliates, done for you, so Irish and UK shoppers actually buy.
77.4K
views on one organic video
237K
views across my last 50 posts
34.5K
likes on the account
Imagine that every week, for your brand.
Public numbers on @ellesilverr. Go and check.
Who it's for
European brands
We're your English-speaking TikTok Shop team: local hosts, local creators and content that sounds like Ireland, not a translation.
Irish brands
We turn it into a real sales channel with regular LIVEs, a steady stream of videos and creators selling for you on commission.
What you get
Regular LIVEs hosted in English by people who actually know how to sell on camera.
UGC-style clips for your shop and your ads, with hooks tested against real analytics.
We recruit Irish and UK creators to sell your products, paid on commission when they sell.
Listings, promotions and a monthly report on what's selling and what we're doing next.
How it works
We talk through your products, your goals and where TikTok Shop fits.
You get a clear plan: LIVE schedule, video themes, creators to recruit and the numbers we'll track.
LIVEs, videos and affiliates start running, with a monthly report so you always see what's working.
Who's behind it

I host English-language LIVEs on TikTok Shop for a European skincare brand selling into Ireland and the UK.
One organic video about a laundry fragrance hit 19,900 views, 62 saves and 56 shares in its first 22 hours.
Before Yap Shop I sold software at Wrike, from SDR to Account Executive, and I'm MEDDIC-certified. I care about sales, not just views.
Receipts
Every number here is public on my own TikTok. No agency case study, no screenshot you can't verify.
See for yourself4
videos past 10K views
21
posts past 1K views
50
posts, all of them public
@ellesilverr · Checked 4 November 2026
Client work
I run @dorasbigworld. This is its last 180 days on Instagram — the same content work I do for brands, pointed at a creator instead. Nine out of ten of those views came from people who didn't follow the account.
4.4M
views in 180 days
1.67M
people reached
90.3%
of views from non-followers
43.7%
follower growth, 8,320 net new
@dorasbigworld · Instagram Insights · 7 May to 3 November 2026
Founding brand pilot
I'm taking on a small number of founding brands at a reduced rate, in exchange for honest feedback and permission to share results.
Price on application
A monthly retainer, plus a share of the TikTok Shop sales we drive.
Set on the call against your catalogue, your margins and how often we go live. Founding brands get a reduced rate for the full 90 days.
Book a 20-minute call. If TikTok Shop isn't right for your brand yet, I'll tell you.
No deck. No retainer trap. Twenty minutes.